Video Content Industry Association Launches, Pledging to Overhaul Outdated Regulations and Build a Safety Net for Youth

[Financial News] The Video Content Industry Association has launched to help improve the institutional framework for the K-video industry and foster a healthy ecosystem.
The association, made up mainly of companies in video platforms, video production, intellectual property (IP) and artificial intelligence (AI), plans to call for improvements to the content rating system to reflect the shift to an online-centered video distribution environment. It will also seek ways to strengthen protections for young people on platforms such as personal internet broadcasts.
Industry sources said on the 9th that the Video Content Industry Association held its inaugural general meeting at the National Assembly Members' Office Building on the 23rd of last month, where it approved its bylaws and the composition of its executive board. Around 20 member companies in the platform, production, IP and AI sectors took part. Park Jung-woo was elected inaugural chairman, and Shin Dong-min was appointed secretary-general.
Before the inaugural general meeting, the association co-hosted a forum with Rep. Lee Heon-seung, head of the National Assembly's Popular Culture and Media Research Group, on the theme “A New Leap Forward and Challenges for the K-Video Industry.”
The forum addressed support systems for small and micro-sized producers, the structure of rights in the distribution of video content, and blind spots in youth protection on video platforms. In particular, participants examined how effective current self-regulation is in protecting young people in personal internet broadcasts and discussed ways to improve it.
Rep. Lee said, “I will continue to examine improvements to the rating classification system, the effectiveness of self-regulation and issues related to youth protection,” adding, “I will listen to voices from the field and support the institutional improvements needed.”
The association plans to gather the views of its member companies and call for improvements to the content rating system. It also plans to develop self-regulatory measures for video content produced using AI.
Chairman Park Jung-woo said, “We will go beyond the limitations of individual companies and speak with one voice to improve outdated regulations,” adding, “In particular, we will work with companies to build a safety net for young people.”


[email protected] Kim Hak-jae Reporter