Hanyang University and Spigen Korea Partner on Practical AI E-Commerce Training, Linking Top Students to Recruitment

[Financial News] Hanyang University has teamed up with global mobile accessories company Spigen Korea Co., Ltd. to train professionals in global e-commerce using artificial intelligence (AI). The course goes beyond simply earning academic credits, offering hands-on work experience, preferential consideration in the document screening stage when applying for jobs, and opportunities for on-site training.
According to Hanyang University on the 9th, its College of Business Administration signed an agreement with Spigen Korea Co., Ltd. on the 3rd at the Business Administration Building on the Seoul Campus in Seongdong District to collaborate on industry-academia education, and is currently offering a joint course as a major subject during the current second semester.
Forty-one students are taking the course and will work with company professionals for 16 weeks to solve real-world assignments. They will analyze global markets and consumers, then develop proposals to improve existing products, plans for new products, and sales and marketing strategies.
In particular, students use generative AI to analyze Amazon customer reviews and market data, identify consumers' actual needs, and apply their findings to product planning. They also receive practical instruction from e-commerce experts on operating the Amazon platform, as well as direct feedback from Spigen Korea Co., Ltd. employees currently working in the field. This coming December, they are scheduled to present their final business proposals to executives and staff at Spigen Korea Co., Ltd.'s headquarters.
Recruitment-related benefits have also been arranged to enhance the educational impact. All students who complete the course will receive a certificate and preferential consideration in the document screening stage when applying for jobs at Spigen Korea Co., Ltd. Students with outstanding grades will be offered opportunities for on-site training.
Hanyang University College of Business Administration Dean Lee Sang-myeong said, "It is difficult to gain through classroom instruction alone the experience of solving problems based on real market data and receiving feedback from industry professionals." He added, "We will develop this into a practical cooperation model that connects universities with industry."
Spigen Korea Co., Ltd. CEO Kim Dae-young said, "In the rapidly changing global e-commerce environment, people who have grappled with and solved real-world problems firsthand are essential." He added, "We hope to grow together with outstanding talent through this collaboration."  

[email protected] Kim Man-gi Reporter