“Tapping into demand for appliances during kimjang season” ... Lotte Hi-Mart holds ‘Kitchen Festa’ during the Black Friday period

[Financial News] With demand for kimchi refrigerators rising as kimjang season arrives, Lotte Hi-Mart is holding a discount event focused on kimchi refrigerators and kitchen appliances as part of its Black Friday promotion.
According to industry sources on the 9th, Lotte Hi-Mart is holding ‘Kitchen Festa’ at stores nationwide as part of ‘Hi-Mart Black Friday,’ which runs through the end of this month. The promotion features major home appliances, including kimchi refrigerators from LG Electronics and Samsung Electronics Co., Ltd., as well as refrigerators, washing machines and TVs.
Customers who purchase at least two promotional items together, including a kimchi refrigerator, through the 16th will receive additional discounts depending on the number and type of items.
The company is also offering gifts, such as blenders and electric mandoline slicers, to customers who buy kimchi refrigerators. To target demand from one- and two-person households, small-capacity kimchi refrigerators from Cuckoo Electronics Co., Ltd. and Minix are also included in the promotion.
In addition to kimchi refrigerators, discounts based on purchase amount are offered on promotional kitchen appliances from 19 brands, including Cuckoo Electronics Co., Ltd., Cuchen and Philips.
Kim Bo-kyung, head of the product division at Lotte Hi-Mart, said, “For kimjang season, we’ve prepared Kitchen Festa to offer deals on kimchi refrigerators and kitchen appliances from a range of brands during ‘Hi-Mart Black Friday.’”
[email protected] Kim Hyun-ji Reporter