“Showing off a baby’s puffer jacket worth over 1 million won?” ... Park Soo-hong’s wife Kim Daye finally speaks out

[Financial News] Television personality Park Soo-hong’s wife, Kim Daye, expressed her frustration over the controversy that she had been showing off her wealth by dressing her daughter in an expensive puffer jacket costing more than 1 million won. Kim Daye said reports claiming she had hurriedly deleted the photo were also untrue, and that the coverage about her had upset her.
On the 8th, Kim Daye posted a message on the social networking platform Threads, directly addressing the controversy. She said, “Instagram Story photos disappear after 24 hours, yet sensational and malicious articles are pouring out, claiming I hurriedly deleted the photo and showed off a baby’s puffer jacket—something I never mentioned, or even thought of doing—along with other false claims.” She added, “I’m exhausted, and it’s really sad.”
The controversy began when Kim Daye posted a photo of her daughter, Jaei, to her Instagram Story on the 5th. The photo showed Jaei wearing a pink puffer jacket.
After the photo disappeared from the account, some internet users claimed that the puffer jacket Jaei was wearing was a product from Company M and cost more than 1 million won. Speculation also arose that Kim Daye had deleted the photo because she was aware it was an expensive product, and the matter escalated into a controversy over “showing off her wealth.”
Kim Daye emphasized that Instagram Stories automatically disappear 24 hours after they are posted. She rebutted the claim, saying she had not deleted the photo herself because of the controversy and had no intention of showing off her daughter’s puffer jacket.
Kim Daye registered her marriage to Park Soo-hong in 2021, and the two held a wedding ceremony in 2022. They welcomed their daughter, Jaei, in 2024.
[email protected] Han Seung-gon Reporter