Woori Bank connects with local communities through basketball, opening donation store and expanding youth education

[Financial News] Woori Bank is launching community outreach activities that bring fans and local communities together for the new women's basketball season. It will open a ‘Goodwill Pop-up Store’ at the arena selling donated goods and expand basketball education for local children as well as support for school basketball teams.
According to financial-sector sources on the 9th, Woori Bank's Woori WON Women's Professional Basketball Team held its home opener for the 2026–27 season on the 7th at Asan Yi Sun-sin Gymnasium in Asan, South Chungcheong Province, and operated a ‘Goodwill Pop-up Store’ at the gym with the Woori Financial Future Foundation.
Goodwill Store sells donated goods and uses the proceeds to support employment and independent living for people with disabilities. The pop-up store was set up so fans visiting the arena could take part in giving while watching basketball. The aim is to expand community outreach as the team works to connect with fans and local communities.
The arena's design and fan experience areas have also been given a fresh look. The center-court logo incorporates ‘1958,’ the year the team was founded, as a design element to highlight its history. A photo zone featuring RESCENE, Woori Bank's promotional model, has been set up in the gym.
The team will continue its community activities throughout the season. It plans to expand its youth basketball club, ‘Woori Dream Rebound,’ which has served children with limited opportunities to participate in sports, including children from multicultural backgrounds, from its original base in Asan to Cheonan and Pyeongtaek.
The team will also run the ‘Beyond-300’ challenge, which will provide basketball equipment to the basketball teams at three schools in Asan if the players make 300 three-pointers during the season.
A Woori Bank official said, “This season will be one in which the team communicates more closely with fans and local communities, building on its heritage,” adding, “We will do our utmost to become a team that grows alongside social value.”
Meanwhile, Woori Financial Group's Woori Financial Future Foundation opened its second Goodwill Store last month in Cheongju, North Chungcheong Province, helping expand job opportunities for local people with developmental disabilities.

[email protected] Lee Hyun-jung Reporter