“100 won each time you pay” ... 50,000 join CU’s “Good 100 Won Donation” campaign

[Financial News] CU has surpassed 50,000 participating customers in about 11 months through a campaign that lets customers voluntarily donate 100 won during checkout.
According to industry sources on the 9th, BGF Retail Co., Ltd., which operates CU, signed a business agreement last year with the Korean Committee for UNICEF and Ronald McDonald House Charities Korea (RMHC Korea) and is running the “Good 100 Won Donation Campaign.”
At the final step of paying by credit card at a CU Self-POS, customers can choose whether to donate 100 won and select the recipient themselves. Donations are sent directly to each recipient’s account without going through an intermediary.
CU said that the campaign had surpassed 50,000 participating customers about 11 months after it began. Customers took part at stores across the country, including high-traffic locations such as airports, bus terminals and KTX stations, as well as stores in hospitals, dormitories and universities.
The donations collected are sent to the Korean Committee for UNICEF and Ronald McDonald House Charities Korea and used for children’s health, nutrition and education, as well as support for seriously ill children and their families.
Park Jong-seong, head of communications at BGF Retail Co., Ltd., said, “The Good 100 Won Donation Campaign is lowering the barrier to giving so customers can share with others in their everyday lives without feeling burdened.” He added, “We will continue a range of environmental, social and governance (ESG) activities that leverage our offline network to expand our positive influence in society.”
[email protected] Kim Hyun-ji Reporter