CJ Olive Young Corporation to increase its U.S. store count to seven by the first half of next year

[Financial News] CJ Olive Young Corporation will increase its store count in California to seven by the first half of next year and accelerate its expansion in the U.S.
According to industry sources on the 9th, CJ Olive Young Corporation is preparing to open five more stores by the first half of next year in Los Angeles (LA), a major commercial hub in the western U.S., and San Diego, the largest commercial hub in Southern California. Four are planned for the greater LA area, including Irvine shopping center “Spectrum Center,” South Bay’s “Del Amo Fashion Center,” the downtown LA mixed-use shopping mall “Bloom on Third,” and Orange County’s “Brea Mall.”
It will also open a store at San Diego shopping mall “Fashion Valley,” expanding its footprint into Southern California. Three of the new stores will be located in premium shopping malls operated by Simon Property Group, a U.S. retail real estate company. The plan is to raise awareness of K-beauty by focusing on hubs with high foot traffic.
OLIVE YOUNG is using its U.S. stores as strategic hubs where local consumers can experience K-beauty. Stores offer services such as Olive Young Skin Scan, which assesses an individual’s skin condition and recommends suitable products and skincare routines.
The local response has also been positive. The OLIVE YOUNG stores in Pasadena, LA, and Westfield Century City, which opened one after the other beginning in late May, had served a cumulative total of around 27,000 customers as of the end of last month. In August, OLIVE YOUNG set up “K-Beauty Edit” displays at around 580 Sephora stores in the U.S., the world’s largest beauty retailer.
An OLIVE YOUNG representative said, “OLIVE YOUNG’s U.S. stores serve as strategic channels for bringing the excellence of K-beauty to local consumers and as bridges that help emerging brands establish themselves in the mainstream market. We will continue to lay the groundwork for sustainable global growth alongside our brand partners.”

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