Hyundai Motor Group to provide vehicles and training funds to 30 elementary, middle and high school sports teams... “Adds EVs for the first time”

[Financial News] Hyundai Motor Group is helping school sports teams secure transportation.
On the 9th, Hyundai Motor Group announced that it was opening applications for schools to take part in “Gift Car Play On Season 2,” a campaign supporting youth sports teams at elementary, middle and high schools nationwide. Applications are open until December 9. The participating schools will be selected in March next year, with support provided in stages through the first half of the year.
Hyundai Motor Group will select 30 sports teams and provide each with a vehicle for transporting team members, training grants and mentoring linked to sports professionals. One vehicle will be delivered to each school to ease the difficulties of securing and operating vehicles and help student athletes travel, train and take part in competitions.
The supported models include the Hyundai Universe, Hyundai County and Hyundai County Electric, Hyundai Staria Electric and hybrid, and the Kia Carnival Hybrid and Kia PV5. They will be assigned according to each team’s size and needs. EVs have been added to the supported models for the first time. The training grants can be used to purchase training equipment and supplies for recovery and treatment.
The mentoring program brings sports teams affiliated with group companies in baseball, basketball, soccer, archery and other sports, along with former national team athletes, to visit schools. In Season 2, the program has expanded beyond student athletes to include other students at the schools, so more students can participate in physical activities and explore sports-related careers.
Two campaign introduction videos have also been released. “Special Records We Made Together” features “Promise Cards” written by youth sports team members during the previous season. “Children Learn Through Sports” features Ki Bo-bae, an Olympic archery gold medalist and professor at Gwangju Women’s University. Professor Ki will also serve as a mentor for Season 2. Hyundai Motor Group said its Season 1 videos last year garnered approximately 77 million views in total.
Hyundai Motor Group is also running an event inviting viewers to cheer on athletes in the video comments, as well as an event where participants can use generative AI to create their own sports cards and share them on social media (SNS). Smartwatches, Bluetooth keyboards and mobile gift certificates are among the prizes to be awarded by lottery.
A Hyundai Motor Group representative said, “With this campaign, we have expanded the support from school sports teams to include other students, so more students can enjoy sports together and grow up healthy,” adding, “Hyundai Motor Group will continue supporting the dreams of future generations.”

[email protected] Kim Dong-chan Reporter