Chabot launches “Super Pass,” a bundle of benefits for new-car buyers: “Includes window tinting, damage care and maintenance coupons”

[Financial News] Chabot Mobility said on the 9th that it would launch “Super Pass,” which adds benefits worth 2.1 million won for new-car buyers, covering everything from installation at delivery to post-delivery care. The package combines existing purchase discounts with window tinting and PPF installation, initial damage care, and maintenance and chauffeur-service coupons.
That day, Chabot Mobility said that through “Super Pass” it would provide the same basic benefits to all customers who buy a new car through Chabot, regardless of vehicle model or purchase method.
The five benefits are arranged to match the stages of taking delivery of and driving a car. First, at delivery, customers receive the “3M Chabot Package,” which includes 3M CSM window tinting and three types of PPF. Based on installation prices for imported SUVs, the package is worth 1.2 million won, including 1.05 million won for tinting and 150,000 won for the three types of PPF. Customers can have the work done at a partner installation shop and choose an upgraded tinting product for an additional fee.
After delivery, “Chabot Care 100,” worth 300,000 won, applies. Chabot Mobility says minor damage is common early on with a new car, including stone chips from road debris and dents or scratches sustained while parking. Since filing an insurance claim can feel burdensome, many people put off repairs or pay for them out of pocket, it says. Chabot Care 100 helps reduce repair costs during the first 100 days with a new car by covering parts across six areas—more than the roughly three areas typically covered by competing products—and adding care for the deductible in vehicle-to-vehicle accidents. Customers who want a longer period can pay 258,000 won to extend the care period by 265 days, for a total of 365 days.
There are also benefits for the vehicle maintenance stage. They include a maintenance coupon worth 500,000 won, usable for minor repairs and replacement of consumables at Speedmate partner repair shops nationwide; a chauffeur-service coupon worth 50,000 won to help customers get home safely (five 10,000-won vouchers); and a benefit worth 50,000 won that can be used as a fuel voucher or Chabot points. Together, the five benefits are worth 2.1 million won.
Super Pass applies not only to customers paying in a lump sum or in installments, but also to lease and rental customers. There is no need to purchase the pass separately or apply for it. The basic benefits are provided at no extra cost; customers pay only for upgrades they choose, such as an upgraded tinting product or an extended care period.
Chabot Mobility said it had incorporated its “zero-risk commerce” strategy into these benefits, focusing on the fact that after buying a vehicle, consumers still face burdens they must handle themselves, such as choosing an installation provider and paying maintenance and management costs. The strategy aims to reduce risks and inconveniences during the purchasing and ownership process.
CEO Sungkeun Kang said, “I thought that even when people buy the same car, their experience after the purchase should differ depending on where they buy it.” He added, “The buying experience Chabot is building through zero-risk commerce is one that helps customers who buy a car through Chabot ease the costs and anxiety that come after delivery.”
[email protected] Kim Dong-chan Reporter