“Samsung wins, TV discounts? Stocks are already on sale”—the “perks poster” that hit retail investors where it hurts

[Financial News] With the Samsung Lions reaching the Korean Series summit for the first time in 12 years, attention has turned to championship commemorative discounts by their affiliates. Meanwhile, painfully funny jokes are pouring in about Samsung Electronics, whose share price has plunged: “The stocks are already on a championship sale.”
The Samsung Lions defeated kt wiz 12-1 in Game 5 of the 2026 Shinhan SOL KBO postseason Korean Series, held at Daegu Samsung Lions Park on the 8th, winning their ninth championship overall and their first in 12 years, since 2014.
It is customary for the affiliates of a parent company to hold commemorative discount events when its professional baseball team wins a championship. When the Samsung Lions last won in 2014, affiliates including Samsung Electronics and Cheil Industries also held championship events and major discount promotions. Samsung Group affiliates are reportedly considering large-scale discount promotions to mark this latest win.
Posts related to this are appearing one after another on various online communities. The satire is that, just as affiliates have discounted home appliances and other products whenever the Samsung Lions win, Samsung Electronics shares—whose price has recently fallen sharply—have also gone on sale, against investors’ wishes.
Samsung Electronics shares have fallen below the 200,000-won mark and closed at 188,700 won on the 6th. As the stock market plunged that day, with the KOSPI dropping below 5,000 at one point, individual investors’ losses grew and their worries appeared to deepen.
Internet users responded with comments such as, “Samsung Electronics shares are already discounted,” “They’re already on sale—are they going to discount them even more?” “I didn’t want a discount on the stock price, too,” and “Why are the rest on sale when they haven’t even won?”
[email protected] Kim Su-yeon Reporter