Nexen Tire Corporation Steps Up Push into North America and Europe With New Tucson

[Financial News] Nexen Tire Corporation is stepping up its push into the global automotive market by supplying original equipment (OE) tires for Hyundai Motor Company’s new Tucson. It will expand supply from Korea to North America and Europe, offering products tailored to driving conditions in each market. The strategy is to broaden its supply base in the mass-market car segment, following premium brands such as Porsche and Mercedes-Benz.
Nexen Tire Corporation said on the 9th that it would supply original equipment tires for Hyundai Motor Company’s compact SUV, the ‘All-New Hyundai Tucson.’ The supply is for the Tucson, which has been fully redesigned for the first time in six years. Vehicles sold in Korea will be fitted with 17-inch Roadian GTX tires, designed specifically for SUVs, and 18-, 19- or 20-inch N'FERA Supreme S premium comfort tires.
In North America, supply will expand from internal combustion engine models at the end of this year to hybrid models in the first quarter of next year. In Europe, Nexen Tire Corporation plans to supply 17- and 18-inch N'FERA Primus tires and 19- and 20-inch N'FERA Sport tires, taking local driving conditions into account.
Roadian GTX tires are designed to provide reliable braking and ride comfort across a range of temperatures. Their zigzag tread pattern distributes pressure on the road to reduce the vehicle’s tendency to pull while driving. They also offer improved wear resistance, extending the interval between tire replacements.
N'FERA Supreme S tires use convolutional neural network (CNN) technology based on artificial intelligence (AI) and big data. A low-noise tread design reduces noise entering the vehicle cabin and enhances quietness. The tires also use pattern-shape retention technology to maintain consistent performance even after substantial wear.
Nexen Tire Corporation supplies original equipment tires to global automakers including Porsche, Mercedes-Benz, BMW and Audi. Recently, it has expanded the range of models it supplies to include the new Tucson, following Hyundai Motor Company’s Elantra and Kia Corporation’s Sorento, strengthening its partnerships with automakers.
A Nexen Tire Corporation official said, “The All-New Tucson is in a vehicle segment that is in high demand both in Korea and overseas, so this supply will allow us to introduce our products to more drivers. As supply extends beyond Korea to North America and Europe, it will provide an opportunity to further strengthen our brand awareness in global markets.”
[email protected] Kim Dong-ho Reporter