Hyundai N to Exhibit the Elantra N Monochrome at Shinsegae Department Store Gangnam Branch; Nine Types of Objects Made from WRC Rally Car Parts to Be Sold in Limited Quantities

[Financial News] Hyundai N, Hyundai Motor Company's high-performance brand, will showcase at a department store pop-up store objects made from parts of race cars that competed in actual WRC rallies.
Hyundai N said on the 6th that it would operate its experiential brand space, the N Moment pop-up store, in Seoul and Daegu. The Seoul location opened on the 5th at Famille Station, Shinsegae Department Store Gangnam Branch, in Seocho District, and will run through the 11th. The Daegu location will open from the 13th to the 17th at Shinsegae Department Store Daegu Branch in Dong District, Daegu.
Two units of the Hyundai Elantra N Monochrome, a special model of the Elantra N that recently went on sale in South Korea, will be on display at the pop-up store. One will be black and the other Performance Blue, and a purchase consultation area will also be available. The store will also feature miniature cars of past N models and the WRC podium trophy “Hall of Fame,” which showcases Hyundai Motor Company's achievements and history in the WRC (World Rally Championship) over 13 years.
Products on sale include new N Performance accessories and seven new N Collection products. Nine types of limited-edition objects made using parts from the Hyundai i20 N Rally1, a race car that competed in WRC rallies, will be sold in limited quantities.
A Hyundai N representative said, “We are pleased to be able to convey Hyundai N's brand value to customers more deeply and in a more multifaceted way through this pop-up store,” adding, “In particular, we focused on ensuring that customers could feel N's genuine commitment to motorsports through the WRC trophy display and limited-edition WRC objects made using parts from actual race cars.”
[email protected] Kim Dong-chan Reporter