Neighborhood Shops That Donate to the Korean Red Cross to Be Promoted on the Baedal Minjok App

[Financial News] Neighborhood shops that have been making regular donations will be featured on the Baedal Minjok app. Discount coupons redeemable at those shops are also planned to encourage consumer interest.
According to the Korean Red Cross on the 5th, the organization and Woowa Brothers, operator of the Baedal Minjok app, have signed an agreement to promote a culture of sharing in local communities.
Under the agreement, the Korean Red Cross plans to promote the “Hope Windmill Sharing Businesses” that make regular donations to the organization on the Baedal Minjok app. The aim is to help consumers find and patronize shops that practice sharing. The parties also plan to hold events offering discount coupons redeemable at those shops once or twice a year.
The Hope Windmill Sharing Businesses program helps neighbors in need through regular donations from small-business owners and self-employed people who run restaurants, cafes, hospitals and other businesses. The donations go toward living, medical and housing expenses for families in crisis, among others.
Businesses that donate at least 30,000 won a month receive a plaque bearing their business name, and information about them is also posted on the Korean Red Cross website.
Lim Yeong-ok, deputy secretary-general of the Korean Red Cross, said, “I hope this agreement will help more consumers choose shops that have consistently practiced sharing in their communities. We will continue to promote a culture of sharing in everyday life, created together by business owners who practice sharing and consumers.”
Kim Jung-hyeon, head of the Sustainability Management Office at Woowa Brothers, said, “We will work with the Korean Red Cross to help ensure that small businesses’ sharing activities lead to greater consumer interest and patronage.”

[email protected] Jang In-seo Reporter