KH Alpensia to Open Ski Resort on the 28th ... “Boosting Safety and Accommodation Competitiveness”

[Financial News] KH Group’s Alpensia Resort is reinforcing ski resort safety facilities and revamping its accommodation packages ahead of the winter peak season. The plan is to boost the resort’s competitiveness in winter by attracting not only ski visitors but also customers looking for extended stays.
Alpensia Resort said on the 5th that it is making snow and preparing the slopes and inspecting lift facilities, with the aim of opening the ski resort on the 28th. The actual opening date may be adjusted depending on weather conditions and snowmaking conditions.
This year’s facility upgrades are focused on improving visitor safety and convenience. Specifically, the windbreak screens at the exit station for Lift No. 2 will be expanded, and safety nets on the Delta and Echo slopes will be reinforced. The resort also plans to upgrade key equipment, including the wire rope on Lift No. 2, to improve operational stability.
The resort is also diversifying its season passes and accommodation packages. The “X6+ Season Pass,” now on sale, is an integrated pass that provides access to six ski resorts nationwide, including Alpensia, MONA Yongpyong, High1 Resort, Jisan Forest Ski Resort, Welli Hilli Park, and Elysian Gangchon. It allows customers to choose ski resorts in multiple regions rather than focusing on a single resort.
In accommodation, the resort is preparing customizable packages and semi-season room offers. The customizable packages combine a room with a choice of breakfast or dinner and benefits for either skiing or using the water park.
The semi-season room offers combine a three-, five-, or seven-night stay with ski passes and food-and-beverage discounts. They are aimed not only at day visitors but also at customers staying at the resort for a set period. Specific sales terms will be announced later.
A KH Group official said, “Ahead of the winter-season opening, we are carrying out safety inspections and reinforcement work on key facilities, including lifts and slopes,” adding, “We plan to improve customer convenience with packages that combine skiing and accommodation.”
A resort industry official added, “The profitability of ski resort operations depends not only on attracting lift users but also on how effectively that use is linked to spending on accommodation and food and beverages,” and said, “Improving safety facilities and expanding extended-stay packages are key competitive factors in attracting customers during the winter peak season.”
[email protected] Kim Gyeong-a Reporter