Ildong Healthcare joins hands with Korea Electrical Safety Corporation (KESCO) on “children’s electrical safety”

[Financial News] Ildong Healthcare, an affiliate of Ildong Pharmaceutical Group, announced on the 5th that it had signed an “MOU on Preventing Electrical Safety Accidents Involving Children” with KESCO.
Under the agreement, the two organizations will work together on prevention efforts to protect children from electrical safety accidents and raise families’ awareness of the risks. Ildong Healthcare plans to run public-interest campaigns and sponsorship activities centered on Biovita, its children’s probiotic brand.
First, electrical safety guidelines and instructions on how to respond to accidents will be included on Biovita product packaging, and events inviting consumer participation will be held. The two sides will also jointly produce and distribute promotional content, and plan to create co-branded merchandise, such as outlet safety covers featuring both parties’ characters, to boost the campaign’s impact.
Ildong Healthcare will also provide Biovita products to support performances by the Universal Safety Arts Troupe, which is run by KESCO. The troupe is the first theater company for people with developmental disabilities established by a public institution, and performs educational musicals on electrical safety for children and vulnerable groups.
Biovita is a brand whose product lineup has been revamped, drawing on Ildong Pharmaceutical Group’s foundational probiotic technology and beneficial strains to offer products suitable for everyone from children to adults.
Ildong Healthcare said the agreement was signed to build on the company’s business areas and brand identity and contribute to children’s health and safety and families’ happiness.
A representative of Ildong Pharmaceutical Group said, “We want to look after not only health in everyday life but also safety, so that children can grow up strong and dream of a happy future.” The representative added, “Through a range of activities that embody Biovita’s brand philosophy and identity, we will continue to enhance value for consumers.”

[email protected] Jung Sang-hee Reporter