Christmas unfolds across Myeong-dong’s night sky... Shinsegae Department Store to unveil video on the 6th

[Financial News] Shinsegae Department Store will present this year’s Christmas video at SHINSEGAE SQUARE, a signature year-end destination in Myeong-dong, Seoul.
According to industry sources on the 5th, Shinsegae Department Store will unveil the Christmas video at 5 p.m. on the 6th via SHINSEGAE SQUARE, a colossal media façade installed on the exterior of its main store in Jung District, Seoul. The video will be screened daily from 5 p.m. to midnight through January 31 next year.
This year’s video was produced around the theme “A fantastical journey delivering Christmas wishes.” Running for a total of 3 minutes and 40 seconds, it tells the story of a bear who guarded a post office, sets off aboard a balloon ship carrying letters filled with Christmas wishes, arrives at an ice castle, and completes a Christmas tree.
A key feature is its use of 3D anamorphic techniques, which create a sense of depth through optical illusions. The video heightens the sense of realism with scenes of the bear leaping out of the screen and powerful waves appearing to crash beyond a transparent glass wall. The background music incorporates carol melodies into the fourth movement of Beethoven’s Symphony No. 9, “Choral.” A performance by a 60-piece orchestra recorded in Vienna, Austria, adds to the majestic atmosphere.
The Christmas spirit will continue inside the department stores as well. Now in its third year, the Shinsegae Holiday Market is expanding from two locations to four. It opened at the Gangnam Branch on the 30th of last month, and will be held in turn at Daejeon Shinsegae Art & Science on the 13th, the main store on the 24th, and Centum City on the 27th.
The Holiday Market will sell Christmas decorations, gift items and exclusive Shinsegae Department Store products, among other things. It will also offer hands-on programs that customers can take part in, including tarot readings and caricatures. At the Gangnam Branch, a market themed around brick houses has been set up alongside “Tree Road,” decorated with Christmas trees.
Shinsegae Department Store is also running a Christmas campaign featuring its original character, PUUVILLA. Starting with a teaser video on the 6th, related content will be released in stages. Next month, an interactive space is scheduled to open in the Pocket Garden at Famille Station, Gangnam Branch. PUUVILLA photo zones will be installed throughout the Gangnam Branch, while the Daegu Branch, marking its 10th anniversary, will present a “Golden Wish Tree.”
Kim Seon-jin, Shinsegae Department Store’s vice president and head of sales, said, “Since SHINSEGAE SQUARE is a signature year-end destination, we planned this Christmas video to provide customers visiting Shinsegae with a memorable experience. I hope many people will enjoy this video carrying their wishes and bring the year to a warm close at SHINSEGAE SQUARE again this year.”
[email protected] Jang Yu-ha Reporter