[Earnings Call] Kakao Corp. to beta-test 'AI Crew' next month, enhance AI advertising

[Financial News] Kakao Corp. will begin a closed beta test next month for 'AI Crew,' an artificial intelligence (AI) agent that helps advertisers run and manage ad campaigns.
CEO Shina Chung made the remarks while outlining plans to monetize AI advertising during a third-quarter earnings conference call held on the 5th. 
'AI Crew' is a service that recommends suitable ad products and campaign strategies when advertisers enter their business goals into a conversational interface. Kakao Corp. plans to leverage a service in which AI supports everything from ad-product recommendations and setup to performance analysis to attract new advertisers and expand ad campaigns.
Kakao Corp. will also enhance its AI-powered ad recommendation technology. Along with improving existing machine-learning-based recommendation and targeting technology, it will build by the first quarter of next year a shared memory infrastructure that allows AI to understand and use users' behavior, preferences and experiences.
“Starting next year, we will move beyond our existing growth model centered on expanding ad inventory and show how improving ad efficiency with AI and new monetization opportunities translate into tangible revenue growth,” CEO Chung said.
[email protected] Jang Min-kwon Reporter