HS Ad to use AI to analyze Netflix ad effectiveness in advance

[Financial News] HS Ad has developed an artificial intelligence (AI) agent that can forecast the reach of Netflix ads in advance.
According to industry sources on the 5th, HS Ad has developed a program that analyzes the expected reach of ads by integrating Netflix’s official ad reach forecasting application programming interface (API) with its proprietary AI agent platform, DASH.
The AI agent lets users check expected ad effectiveness through natural-language queries, without complex data retrieval or a separate analysis process.
The AI agent retrieves data matching the input conditions and analyzes and displays estimated reach and impressions. This makes it possible to compare campaign scenarios with different target audiences and budgets, and to consider advertising strategies suited to specific objectives.
HS Ad also plans to launch by year-end an integrated ad effectiveness forecasting system spanning TV, PC and mobile, and online video services (OTT).
Once the system is complete, advertisers will be able to compare the expected reach of running TV ads alone with that of running TV and OTT ads together.
Kim Hee-joo, head of Audience Planning at HS Ad, said, “As the media landscape grows more complex, it is important to accurately forecast the performance generated by combinations of different media,” adding, “We will continue to improve the quality of our media strategies so advertisers can achieve optimal results with limited budgets.”
[email protected] Kang Myeong-yeon Reporter