11st's 'Grand 11th Day' off to a strong start; transaction value from AI recommendations up 255%

[Financial News] 11st is seeing strong sales early in its biggest shopping event of the year, '2026 Grand 11th Day,' with AI-powered shopping services and exclusive deal items taking center stage.
Industry sources said on the 5th that use of 11st's AI-powered product recommendation and search services has increased during Grand 11th Day, which has been running since the 1st. On the event's first day, the 1st, transaction value generated through 'Ai Home,' which predicts and recommends products customers are interested in, was up 255% from the daily average last month. Over the same period, transaction value generated through the 'AI Search' service, which finds products matching customers' desired criteria, also rose 109%.
Usage also increased for AI-powered live broadcasts. The 'Grand 11th Day Opening Show,' which introduced an AI show host for the first time on the 1st, drew around 300,000 viewers. That was 132% higher than the average viewership for live broadcasts from January through October this year. The broadcast received around 4,000 real-time comments.
Major discounted items also sold out one after another. All 200 Dreame robot vacuums, priced in the 590,000-won range, were sold, and 50 units each of the Samsung Galaxy Book4 and LG Convertible Package Objet Collection also sold out. Samsung's 75-inch Mini LED TV sold at least 100 units, ranking first in sales among the event's TV products.
Sales also increased for fresh foods and accommodation products. 750 4.5-kg packs of Jeju Agricultural Cooperative field-grown mandarins and 500 packs of 60 fertilized eggs sold out early. Helped by discounts on accommodation products at places including Paradise City and The Shilla Jeju, transaction value in the domestic accommodation category rose 27% year over year from the 1st to the 3rd.
Free membership sign-ups also increased during the event. On the 1st, new sign-ups for '11st Plus' were up 1,106% from the daily average last month. 11st offers members exclusive discount coupons, special deals for new members, points-earning benefits, and more.
11st will continue its 'One-Day Big Deal' promotions featuring major brands such as Philips, Lotte Wellfood, and Sulwhasoo through the 11th.
Ko Gwang-il, head of 11st's Sales Group, said, "We're offering a differentiated shopping experience, from AI-powered product discovery and live broadcasts to exclusive deal items, and receiving a positive response from customers," adding, "We plan to continue offering a variety of benefits and things to enjoy through the end of Grand 11th Day."
[email protected] Jang Yu-ha Reporter