“SSG Day Fever Heads to the Outlets” ... Shinsegae Simon targets demand for winter shopping and outings

[Financial News] Shinsegae Simon is presenting winter shopping benefits alongside outdoor activities for families to mark SSG Day, the Shinsegae Group’s shopping festival.
According to industry sources on the 4th, Shinsegae Simon is holding SSG Day promotions through the 8th at its premium outlets in Yeoju, Paju, Busan, Siheung and Jeju.
From the 6th to the 8th, a “Make Your SSG” event will be held at all locations. Customers who complete “SSG” by purchasing items at two stores whose brand names include “S” and one whose brand name includes “G” will receive Shinsegae gift certificates.
Heavy outerwear pop-ups targeting winter demand will also be held at all locations. Brands including Nobis, Mackage, Pyrenex and Dongwoo Fur are participating, with discounts on winter outerwear such as padded jackets and coats.
An additional discount event featuring Shinsegae Group brands is also being held at Busan Premium Outlets. Participants include Armani Store, Brunello Cucinelli, STUDIO TOMBOY, Herno, Paul Smith, UGG and VOV.
There are also activities for families. Paju Premium Outlets is hosting the “Pinkfong Baby Shark Happy Picnic” pop-up, while Busan Premium Outlets is presenting themed content featuring “Gaspard and Lisa.” A bubble show will also be held at the Busan location on the 7th and 8th.
A Shinsegae Simon representative said, “We prepared this event for SSG Day so customers can enjoy a variety of shopping benefits at our premium outlets, too,” adding, “We will continue to offer distinctive benefits and content tailored to the seasons and customer demand.”

[email protected] Kim Hyun-ji Reporter