CJ Logistics Delivery Truck Appears in Game in Collaboration with Tales Runner

[Financial News] CJ Logistics will launch five collaboration items featuring delivery vehicles and boxes in the online game Tales Runner. Players will be able to earn the items for free by completing quests, and coupons for actual delivery services will also be offered to players who obtain them.
According to CJ Logistics on the 4th, the collaboration items were designed to promote its integrated delivery brand, O-NE. The game features elements used in logistics operations, including CJ Logistics delivery vests, vehicles and boxes.
Players can receive all five collaboration items for free by completing five quests in the game. The items will be available until February 17 next year.
An event linked to the company’s actual delivery services will also be held. Among players who obtain all five collaboration items by December 2, 1,000 will be selected by lottery to receive coupons for Bonaone, a peer-to-peer delivery service. 
CJ Logistics previously held an offline recruitment information session last August using Tales Runner intellectual property (IP). At the time, game elements such as running, jumping and clearing obstacles were incorporated into a logistics job-experience program. This time, the company has expanded the collaboration by linking in-game items with delivery services.
A CJ Logistics official said, “We planned this collaboration so that people can experience the CJ Logistics brand even in the game,” adding, “We will continue to expand our touchpoints with customers through a variety of content.”

[email protected] Lee Ju-mi Reporter