Daehong Communications backs efforts to boost startup marketing capabilities with Hanyang University

[Financial News] Daehong Communications held the “Daehong Communications X Hanyang University Campus Town Business Connect Lab” with Hanyang University’s Startup Support Foundation to strengthen the marketing capabilities of entrepreneurs and aspiring entrepreneurs.
According to industry sources on the 4th, around 30 people, including companies based in Hanyang University’s Campus Town and Hanyang University students, took part in the program held at Hanyang University on the 27th of last month. It was designed as part of the Seoul Campus Town project to provide early-stage entrepreneurs with educational opportunities.
Daehong Communications shared marketing strategies needed to start a business, along with ways to use the latest digital technologies. The program covered marketing and branding trends by industry, generative engine optimization (GEO) marketing, artificial intelligence (AI) content creation, brand identity (BI) development, and digital marketing.
The program also included one-on-one mentoring, with participants jointly exploring ways to solve practical marketing challenges and develop sales channels.
Seong Ji-yeon, head of the Marketing Solutions Division at Daehong Communications, said, “Going forward, we will continue to share our marketing expertise with society through various partnerships, including industry-academia collaboration, and contribute to the growth of the startup ecosystem and the creation of sustainable social value.”
[email protected] Kang Myeong-yeon Reporter