AI transforms the travel industry... KTO to hold AX seminar on the 13th

The Korea Tourism Organization (KTO) said on the 3rd that it will hold the “2026 Tourism Industry AX Seminar” on the 13th at COEX in Samseong-dong, Seoul, in partnership with the Ministry of Culture, Sports and Tourism.
Held under the theme “Tourism’s Next Journey: Checking In with AI,” the seminar will examine the impact of advances in artificial intelligence (AI) technology on the tourism industry and how the sector should respond.
Oh Jeong-sik, a director at Naver Cloud, and Lee Geon-bok, a managing director at Microsoft Korea, will give presentations on domestic and international AI technology trends and the future of the tourism industry. A panel discussion will follow on current issues facing the tourism sector and directions for its development amid the adoption of AI.
The seminar will also showcase examples of AI transformation (AX) in the tourism industry. Oh Hyeon-seok, CEO of ONDA, an accommodation booking management platform, will present examples of AX-based business innovation by tourism startups, while travel YouTuber Ddotteonam will give a talk titled “Travelers and Tourism Marketing in the AI Era.” Experts and participants will also have a chance to discuss ways to use AI in the tourism industry.
The seminar is open to anyone working in the tourism industry or interested in tourism. Applications are being accepted through the 11th on the Tourism e-Learning Center website. The event will also be livestreamed for those unable to attend in person.
[email protected] Sun-Min Jung Reporter