Samsung C&T Fashion Group’s KUHO targets winter with cashmere coats

[Financial News] Samsung C&T Fashion Group’s womenswear brand KUHO has released content highlighting its brand philosophy and key products.
According to industry sources on the 3rd, starting with this year’s Fall/Winter (FW) season, KUHO is launching the Persona Editorial Series, which spotlights people who share the aesthetic the brand pursues. The first featured subject is spatial designer Charlotte Taylor, who is based in London, United Kingdom.
Set in Taylor’s home, which reflects her personal taste, the content showcases KUHO’s products for the season, including the Cashmere Icon Coat. It also explores themes connected to KUHO’s architectural minimalism. The series was produced in collaboration with global design magazine Wallpaper.
KUHO’s signature outerwear piece, the Cashmere Icon Coat, was well received last year, with sell-through rates exceeding 90% for some popular products. Made from 100% cashmere, its oversized fit creates an elegant yet structured silhouette. This year, KUHO has introduced new colors as well as herringbone and glen check patterns.
Yang Hye-jeong, team leader of KUHO at Samsung C&T Fashion Group, said, “The Cashmere Icon Coat is a signature product that encapsulates KUHO’s design philosophy.” She added, “We will continue to enhance the product’s appeal and introduce content spotlighting people connected with the brand to further strengthen our competitiveness in the premium outerwear market.”
[email protected] Kang Myeong-yeon Reporter