“Cut Product Planning Time by 70%” ... GS Shop Introduces AI Agents

[Financial News] GS Shop has introduced a system that uses artificial intelligence (AI) to cut merchandisers’ (MDs’) promotion preparation time by about 70%. The aim is to automate repetitive tasks so they can focus on core work such as discovering products and planning events.
According to industry sources on the 3rd, GS Shop officially launched the “MD Curation System,” which it co-developed with Amazon Web Services (AWS), on the 2nd. When an MD enters the promotion period, planning intent, product scope and other details, the system analyzes sales performance and customer behavior data and supports everything from product selection to promotion setup and registration.
According to GS Shop’s own analysis, MDs responsible for managing products on its mobile application (app) had been spending about 40% of their total working hours preparing promotions. The company said that checking product information and sales performance across multiple systems, then selecting and displaying participating products, took a considerable amount of time.
The new system uses four types of AI agents: product curation, automatic store mapping, trend sensing and copywriting. The product curation agent identifies up to 1,000 candidate products based on sales performance and customer behavior data, then recommends products that match the planning intent. MDs can converse with the AI in natural language and refine their product selections to meet their desired criteria.
Once products are selected, the automatic store mapping agent creates sub-stores within the promotion and categorizes and places the products. The trend sensing agent analyzes internal and external data to recommend event themes, while the copywriting agent suggests event names and marketing copy.
In a month-long pilot in October, about 40% of all promotions were created using the new system, and the time required for product selection and event preparation was reduced by about 70% compared with before. During the pilot, 72% of mobile MDs used the system. GS Shop plans to raise the usage rate to at least 90% by the end of the year.
Kim Yo-han, head of the AI Transformation (AX) division at GS Retail Home Shopping, said, “Through this project, carried out in collaboration with the AWS Generative AI Innovation Center, we experienced a development approach closely aligned with frontline operations and were able to strengthen our field-centered AX capabilities.”

[email protected] Kim Hyun-ji Reporter