LG Electronics brings Joseon royal heritage to TV

[Financial News] LG Electronics is expanding its smart TV-based art content services by showcasing works that reinterpret Joseon royal heritage as digital art. It has brought a range of cultural heritage—from palace architecture to royal paintings and ceramics—to TV screens, allowing people to enjoy the beauty of Korean traditional culture at home.
LG Electronics said on the 3rd that it would make 21 works from the K-Heritage Collection: Season 1, Joseon Royal Court Series available through LG Gallery+, the art-content service on its proprietary smart TV platform, webOS.
LG Gallery+ is a service that lets users turn their TVs into digital canvases to view a wide range of artworks and decorate their interiors with content suited to their tastes. The collection includes works that digitally reimagine Joseon-era palaces, royal paintings and ceramics. Highlights include ‘Inside the Main Hall,’ which lets viewers move through the interior of Geunjeongjeon Hall at Gyeongbokgung Palace and view its ceiling, dancheong decorations and pillars, and ‘Between the Moon and Water,’ featuring Gyeonghoeru Pavilion at night and the surrounding scenery.
Joseon royal paintings such as Irworobongdo, Peony Painting and Gunando, as well as white porcelain moon jars, Buncheong ware, blue-and-white porcelain and royal seals, have also been rendered as digital art. Users can thus view a range of cultural heritage through their TVs.
The collection was created using digital assets by Wipco, a digital twin company, while Heritage Lab handled content planning and creation. Art-tech company L Factory was responsible for platform integration and distribution. LG Electronics plans to continue working with these companies and steadily expand its digital art content showcasing the beauty of Korean traditional culture.
LG Electronics is also strengthening its collaborations with leading museums and art platforms around the world. It has partnered with The National Gallery, London, in the United Kingdom; The Metropolitan Museum of Art in New York, United States; and the National Museum of Modern and Contemporary Art, Korea, among others, and makes major works available on LG Gallery+.
The company has also presented contemporary artworks in collaboration with art platform Saatchi Art and expanded its content to include game illustrations and landscape photography. LG Gallery+ currently offers at least 5,000 pieces of art content.
Cho Byung-ha, vice president and head of the webOS Platform Business Center in LG Electronics’ MS Business Division, said, “We will continue to strengthen our art content so users can enjoy artworks through LG Gallery+ and complete the interior design of their own spaces.”
[email protected] Im Su-bin Reporter