Chevrolet: “SUV benefits of up to 2 million won” ... November special promotion

[Financial News] Chevrolet is expanding purchase benefits on key models throughout November as it moves to boost year-end sales. It is offering benefits of up to 2 million won on its flagship SUVs, the Chevrolet Trax crossover and Chevrolet Trailblazer, and expanding discounts and financing support for the full-size GMC Sierra pickup truck. The strategy is to attract new customers and serve existing ones while also offering free winter inspections through its nationwide service network.
Chevrolet said on the 3rd that it would hold a special purchase promotion in November for key models to mark the Korea Grand Festival.
First, customers purchasing 2026 Chevrolet Trax crossovers and Chevrolet Trailblazers will receive 1 million won toward fuel costs. Financing will be available at annual rates of 5.0% for 36 months and 5.5% for 60 months, and customers paying in cash will also receive a 1 million won discount.
Inventory discounts based on production timing are also available. Customers can receive discounts of up to 400,000 won on the Chevrolet Trax crossover and up to 1 million won on the Chevrolet Trailblazer. Depending on the purchase conditions, benefits of up to 2 million won are available for each model.
Chevrolet is also running a trade-in program to attract existing customers looking to replace their vehicles. Customers who own a Chevrolet Spark, Daewoo Matiz, GM Korea Damas, Chevrolet Labo, Chevrolet Cruze, Daewoo Lacetti Premiere, Chevrolet Aveo or Chevrolet Malibu and sell their current vehicle to LOTTE rental Co., Ltd. before buying a Chevrolet Trax crossover or Chevrolet Trailblazer will receive a 700,000 won discount. They will also receive an additional LOTTE rental Co., Ltd. mobile gift certificate worth 100,000 won.
Chevrolet is expanding purchase support for the full-size premium GMC Sierra pickup truck as well. Customers paying in cash will receive a 2 million won discount, with an additional inventory discount of up to 2 million won depending on production timing. Financing will be available at annual rates of 5.0% for 36 months and 5.5% for 60 months.
Customers who own imported vehicles can receive an additional 1 million won discount if they purchase a Sierra under their own name or that of a family member or sibling. Customers purchasing under a business’s name will also receive a special 1 million won discount. Customers taking delivery in November will also receive a fuel gift certificate worth 1 million won, in limited quantities.
Alongside vehicle purchase support, Chevrolet is also enhancing its winter customer services. Through the 14th, it is offering the “2026 Winter Owner Care Service” at 372 official service network locations nationwide.
Chevrolet is offering free inspections of eight items across all its models: engine oil, transmission fluid, brake fluid, brake pads, coolant, air-conditioning filters, batteries and tires. The company plans to give Stanley tumblers to 1,200 customers selected in a drawing from among those who complete the inspection.
[email protected] Kim Dong-ho Reporter