Brad Pitt's Cashmere Brand to Open the World's First Standalone Store in Cheongdam

[Financial News] Shinsegae International Inc. will open the world's first standalone store for cashmere brand God's True Cashmere on a luxury shopping street in Cheongdam, Seoul.
According to industry sources on the 2nd, Shinsegae International Inc. will operate a standalone God's True Cashmere store in Cheongdam-dong, Gangnam District, Seoul, from this month through March 12 next year. A pop-up store held early this year at Shinsegae Department Store Gangnam Branch was well received, leading to the opening of the standalone store.
God's True Cashmere was founded in 2019 by holistic healer and jewelry designer Sat Hari Khalsa and actor Brad Pitt, with the goal of creating the finest cashmere shirts. The brand approaches clothing as “wearable art,” combining premium materials, Italian craftsmanship and timeless design.
The store brings the brand's philosophy of viewing cashmere as a material for artistic expression to life in its design. It showcases items including its signature cashmere shirt, cardigans, coats, capes and blazers. A linen collection and accessories such as hats, beanies, bandanas, scarves and blankets are also available. Exclusive products not found at any other store worldwide will be introduced in stages. All cashmere garments are made in Italy from 100% top-grade Italian cashmere, with 100% cashmere content.
A Shinsegae International Inc. representative said, “This store is a key hub for introducing domestic customers to God's True Cashmere's distinctive materials and design philosophy,” and added, “Through top-grade cashmere, distinctive raw gemstone embellishments and an artistically designed space, we will convey the brand's authentic values.”
[email protected] Kang Myeong-yeon Reporter