“A Luxury Hall Bathed in Starlight”: Galleria Department Store Rings in Christmas with Loro Piana

[Financial News] Galleria Department Store is teaming up with Italian luxury brand Loro Piana to unveil a Christmas tree and exterior decorations at its Luxury Hall in Seoul.
According to industry sources on the 2nd, Galleria Department Store’s Christmas decorations will be on display through December 31. A large Christmas tree reflecting Loro Piana’s brand identity has been installed in the EAST plaza at the Luxury Hall.
The tree was made by weaving straw and decorated with golden lights and star-shaped ornaments. Its design reflects Loro Piana’s brand philosophy, which places importance on natural materials and craftsmanship.
The building’s exterior walls are also decorated with stars of various sizes and shapes against a reddish-brown base, Loro Piana’s signature color. The stars are arranged to form a constellation along the facade, while golden lights trace the outline of the building. The Christmas tree in the plaza and the exterior decorations work together to create a cohesive year-end atmosphere.
Limited-edition items commemorating the collaboration will also be offered. Galleria Department Store will be the first to exclusively unveil Loro Piana’s “Seoul Exclusive Capsule Selection” at the Luxury Hall. The collection includes women’s coats and jackets, Winter Voyager jackets for men and women, as well as bags and accessories.
One of the featured items is a silk scarf depicting major Seoul landmarks, including Banpo Bridge and N Seoul Tower, in pastel-toned watercolor patterns. Also on offer are the Extra Bag L19 in Dark Bubblegum and Deep Ice, and bag charms made with alpaca wool and cashmere.
Galleria Department Store has presented Christmas decorations in collaboration with global luxury brands since it began with BVLGARI in 2016, followed by Cartier, Chanel and Louis Vuitton. More recently, it has worked with brands such as Prada and Goyard. This year’s collaboration with Loro Piana marks the 11th consecutive year the department store has partnered with a luxury brand on its year-end decorations.
A Hanwha Galleria representative said, “We hope to bring joy at the end of the year with Christmas decorations and special products created with Loro Piana,” adding, “We will continue to offer Galleria’s distinctive attractions and a differentiated shopping experience through collaborations with a variety of luxury brands.”

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