Cancer survivors’ lives, each in their own way: ‘Nareumdaero’ pop-up in Seongsu-dong on the 6th and 7th

[Financial News] ‘Each at their own pace, in their own way.’ A pop-up event celebrating the lives of people returning to everyday life after completing cancer treatment will be held in Seongsu-dong, Seoul. The Cancer Patients’ Quality of Life Research Institute at Samsung Medical Center’s Cancer Hospital will hold ‘Nareumdaero,’ a pop-up event to raise cancer awareness in the local community, over two days, on the 6th and 7th.
Sponsored by Samsung Fire & Marine Insurance, the event was organized to address social prejudice against people who have experienced cancer and support their healthy return to everyday life.
The institute chose Seongsu-dong, a hub of youth culture, as its venue, moving beyond the confines of a hospital. The aim is to introduce the lives of people who have experienced cancer to the general public and younger generations in a natural way. With life after cancer treatment emerging as an important topic, the event focuses on building broader understanding across the community.
The venue will feature interactive and exhibition spaces where visitors can take part. Activities include the ‘Cancer Prevention True-or-False Quiz,’ where visitors can learn everyday cancer-prevention practices with a specialist nurse; a ‘Cancer Screening Self-Assessment’ to find out what health screening information each person needs; and a ‘Slow Postbox’ where visitors can send a letter of encouragement to their future selves. Letters placed in the Slow Postbox will be sent in the spring of 2027.
‘A Display of Personal Favorites,’ featuring objects that comforted and encouraged people with cancer during treatment, along with the stories behind them, will also be on view. The ‘Cancer Survivor Entrepreneur Market,’ featuring entrepreneurs who built their own brands after overcoming cancer, will also be held to support their self-directed lives and social engagement.
Kim Hee-chul, director of the Cancer Patients’ Quality of Life Research Institute and head of the Cancer Hospital, and a professor of colorectal surgery, said, “In cancer care, returning to everyday life after treatment and maintaining a life true to oneself have become just as important as treatment itself. I hope this Seongsu-dong pop-up will give the local community an opportunity to better understand the treatment journeys of people who have experienced cancer and support their return to society with warmth and without prejudice.”
The event will be held at 289-282 Seongsu-dong 2(i)-ga, Seongdong District, Seoul (a five-minute walk from Exit 1 of Seongsu Station). It will be open from 10 a.m. to 8 p.m. on the 6th and from 10 a.m. to 6 p.m. on the 7th; admission closes one hour before the end of operating hours. The first 300 visitors who register in advance and attend will receive a commemorative gift worth 20,000 won. More information and advance registration are available via the QR code on the event poster. 


[email protected] Jung Myung-jin, Medical Correspondent Reporter