Polestar expands customer-only accommodation program ‘Polestar Stay’ to Gangneung, its second destination after Jeju

\ \ [Financial News] Swedish premium electric vehicle brand Polestar is expanding the operating area of its customer loyalty program, ‘Polestar Stay,’ to Gangneung.
Polestar said on the 2nd that it was adding ‘Polestar Stay Gangneung’ to the program, which it first launched in Jeju early this year.
Polestar Stay is a program designed to let customers experience the brand’s lifestyle through travel and relaxation even after taking delivery of a vehicle. In partnership with STAYFOLIO, a curated platform for distinctive stays, it offers Polestar customers exclusive accommodations and benefits that reflect the character of each location.
In Gangneung, the two-story independent ‘Bo’ room at ‘Surisanbo,’ situated on a hill overlooking Gyeongpo Lake, will be operated exclusively for Polestar customers. The room has a private terrace, an indoor bathtub and an outdoor jacuzzi.
Guests will receive exclusive welcome gifts, including a Polestar room spray and a vegetable-tanned leather tray set made from sustainable materials. They will also be provided with premium teas selected for each season and eco-friendly amenities, and outdoor barbecue and jacuzzi options are complimentary. Dedicated parking and free charging are also available.
The program is for customers taking delivery of a Polestar 3 or Polestar 4. They can choose either Jeju or Gangneung and stay once a year for two nights and three days. Reservations have been open since the 1st on a dedicated page for Polestar customers on STAYFOLIO, and the deposit is 100,000 won. More information is available on Polestar’s official website.
Ham Jong-seong, CEO of Polestar Automotive Korea Limited, said, “We are developing customer loyalty programs so that customers can experience the brand’s values even after purchasing a vehicle.” He added, “We will continue to expand our distinctive customer programs and benefits so that customers can experience the brand’s values in a variety of moments in their daily lives.”
[email protected] Kim Dong-chan Reporter