LF Mall’s Black Friday event offers discounts of up to 80%

[Financial News] LF Mall, operated by LF, is holding “Black Friday at LF Mall,” the largest shopping event of the second half of the year, through the 9th.
Industry sources said on the 2nd that LF Mall moved the event up by at least two weeks from last year to get ahead of demand for winter fashion.
The event offers discounts of up to 80% on 820,000 products from around 2,000 brands, including LF brands. Limited quantities from each brand will be sold at special prices on a first-come, first-served basis every day at 10 a.m. and 6 p.m. The event will also feature brand promotions and discounts on outlet items.
LF Mall will also hold its first live broadcast. Isabel Marant, Vince, Barbour, HAZZYS, Vanessa Bruno, Jill Stuart and other brands will take part in the broadcasts, which will air four times a day for three days starting on the 3rd. A giveaway will also be held for customers who make purchases during the broadcasts.
A giveaway has also been planned for customers who shop during the live broadcasts. Customers can enter the giveaway for that day by purchasing even just one item featured in a live broadcast during the event. Prizes include a Dyson cordless vacuum, a Galaxy Tab and Bose speakers.
Some 500 “LF Style Partners” will also take part in the event. The program gives them 5% back when a purchase is made through their dedicated link after they promote LF Mall products. They will each create product recommendation content and post it on their personal social media accounts.
An LF Mall representative said, “We will work to provide differentiated benefits so customers can enjoy a more reasonable and enjoyable shopping experience.”
[email protected] Kang Myung-yeon Reporter