HANDSOME CORPORATION’s SYSTEM PARIS enters Japan, sets its sights on Asia

[Financial News] SYSTEM PARIS, a brand owned by fashion company HANDSOME CORPORATION, an affiliate of Hyundai Department Store Group, is entering Japan.
According to industry sources on the 1st, HANDSOME CORPORATION signed an exclusive distribution agreement for SYSTEM PARIS in Japan with a Japanese consortium comprising Tatsuno and Ureun.
Since 2019, HANDSOME CORPORATION has released the global collections of SYSTEM and SYSTEM HOMME, showcased at Paris Fashion Week, under the SYSTEM PARIS brand. Last January, it opened a permanent store at the flagship Galeries Lafayette Paris Haussmann, part of France’s largest department store chain, and it is operating a pop-up store at Harrods in London, UK.
In Japan, starting with Hankyu Men’s Tokyo next February, the company plans to expand its store count to 10 by 2030, focusing on department stores in major cities including Tokyo, Osaka and Nagoya.
Tatsuno is an importer that distributes European textiles and apparel in Japan, while Ureun is a fashion company that operates premium European brands in Japan.
HANDSOME CORPORATION plans to expand into Asian markets, starting with Japan. It is also considering entering China and Southeast Asia. The company aims to build its global wholesale business, centered on TIME PARIS and SYSTEM PARIS, and become a global fashion company.
Yoon In-soo, executive vice president and head of the Management Support Division, said, “Having proven the brand’s competitiveness at Paris Fashion Week, we expect it to receive a positive response from Japanese consumers as well, who place importance on brand recognition.”
[email protected] Kang Myeong-yeon Reporter