AESTURA wins Korean Advertising Society’s 2026 Brand of the Year Award

[Financial News] AESTURA, Amorepacific’s derma (skin science) brand, was named the 2026 Brand of the Year by the Korean Advertising Society.
According to industry sources on the 30th, the Brand of the Year Award is presented by the Korean Advertising Society to brands that have achieved results in customer satisfaction and building brand equity. This year, six brands, including AESTURA, were selected. AESTURA was recognized for changing consumer perceptions and experiences and strengthening its brand competitiveness through differentiated communication.
AESTURA originated at Pacific Pharmaceuticals in 1982 and has pursued skin science focused on the skin barrier. Since the concept of derma cosmetics was still unfamiliar, it has built expertise in sensitive skin care, and this year launched a TV advertising campaign embodying its brand philosophy.
Its flagship product, ATOBARRIER365 Cream, surpassed 10 million units in cumulative sales this past January and ranked first in the cream category at the OLIVE YOUNG Awards for two consecutive years starting in 2024. The brand is also rapidly expanding its business in global markets, including the United States and Europe.
An AESTURA representative said, “We will continue our brand communications to broaden consumers’ empathy and trust as an authentic derma brand.”
[email protected] Kang Myeong-yeon Reporter