Shinsegae Simon Busan Premium Outlet unveils ‘Gaspard and Lisa’ themed content

[Financial News] Shinsegae Simon said it will present special content themed around the globally popular characters Gaspard and Lisa at Busan Premium Outlet from the 30th through November 15. 
Customers can take commemorative photos at photo zones set up throughout the outlet and browse a variety of character merchandise at the pop-up store.
Gaspard and Lisa are the main characters in a picture-book series set in Paris, France, and have remained popular with both adults and children.
Busan Outlet has prepared Gaspard and Lisa-themed content to complement its exotic, European-style architecture. 
The photo zones feature different concepts: sculptures of Gaspard and Lisa are set against a backdrop of the Eiffel Tower and a globe in North Plaza, while sculptures of the characters are displayed alongside heart-shaped balloons in South Plaza. 
The Gaspard and Lisa pop-up store will open in North Plaza every Friday through Sunday during the event. Visitors can find a variety of character merchandise, including dolls, keychains, bags and clothing, all in one place.
On weekend afternoons, there will also be photo-op events with people dressed in Gaspard and Lisa mascot costumes.
A Shinsegae Simon representative said, "We hope this Gaspard and Lisa-themed content will give customers a chance to make special memories while shopping." 


[email protected] Kwon Byeong-seok Reporter