Starbucks courts shoppers for 'Korea SSG Day' with limited-edition merchandise and giveaways

[Financial News] Starbucks Korea is launching a major promotional push to court consumers for 'Korea SSG Day,' Shinsegae Group's shopping festival.
According to industry sources on the 30th, Starbucks will roll out a range of promotions with limited-edition products and enhanced customer benefits during 'Korea SSG Day,' from today through the 8th of next month.
First, as a signature SSG Day item, Starbucks will launch the 'Bearista Hobby Club Keychain,' featuring its popular mascot Bearista enjoying a range of hobbies.
It is a follow-up to the 'Bearista Sports Club Keychain,' which was a big hit last year.
For the Christmas season, Starbucks will also release holiday merchandise such as the 'Tree-Dancing Bearista Plush' and the 'Secret Delight Red Mug, 355 ml,' as well as the online-exclusive 'Golden Noel Series,' featuring five items.
Four Toy Story merchandise items that customers had repeatedly asked to see re-released—including the 'Toy Story Claw Machine,' which caused nationwide shortages upon its launch this past April—will also return online during SSG Day.
The 'Byeolbyeol Bundle,' a bag containing six varieties of Starbucks packaged foods so customers can enjoy them all at once, will also be released in a new pink color for SSG Day.
At Starbucks stores nationwide, customers who spend at least 15,000 won, including on made-to-order beverages, will receive a reusable SSG Day bag while supplies last through the 2nd of next month. Then, starting on the 3rd of next month, customers who spend at least 25,000 won, including on food, will receive a 'Bearista Pouch' on a first-come, first-served basis while supplies last at each store.
Customers can also enjoy a range of benefits at the online store in the Starbucks app. During SSG Day, Starbucks will offer online-store-exclusive discount coupons of up to 20%, and customers who spend at least 60,000 won on purchases that include Christmas merchandise will receive a 'Baby Milo Neck Pillow.'
The online store will also run a Double Event, offering two beverage coupons with purchases of its three Double Cake varieties, and sell popular products at discounts of up to 30%.

[email protected] Kim Seo-yeon Reporter