Hecto Healthcare’s Kim Seokjin LAB to Participate in CoBe Baby Fair

[Financial News] Hecto Healthcare is expanding consumer engagement by highlighting nutrition products for infants and children under its baby and kids health brand, Kim Seokjin LAB.
Kim Seokjin LAB said on the 30th that it will participate in the 2026 CoBe Baby Fair, running at COEX in Seoul through November 1, where it will showcase products for age-specific nutritional care.
Early childhood is a time when eating habits and food preferences take shape, and many families struggle to manage nutrition because of picky eating or food refusal. Kim Seokjin LAB is targeting this demand by showcasing baby and kids products including DHA, omega-3, probiotics and iron.
Key products include Our Child DHA Smart Drops, which contain plant-based DHA, and Kids Omega-3 Smart Chew, imported directly from Norway. Kids Omega-3 Smart Chew, in particular, comes in a gummy format with a tropical fruit flavor that reduces omega-3’s characteristic fishy smell, making it easier for children to take.
During the event, products will be discounted by up to 50%, and gifts will also be offered to visitors and customers. Customers who add the KakaoTalk channel will receive a De Simone probiotic trial pack and a tarpaulin bag, while purchasers will receive a three-piece set of mildly acidic soaps. Customers can receive additional Kim Seokjin LAB products depending on the amount they spend.
Kim Seokjin LAB is a health brand launched by Hecto Healthcare, which owns the probiotic brand De Simone, drawing on the experience and research expertise of CEO Kim Seok-jin. It promotes “good bacteria,” referring to probiotics, “good fats,” referring to omega-3, and “good light,” associated with vitamin D, as its core values.
Kim Seok-jin, CEO of Hecto Healthcare, said, “When managing a child’s nutrition, it is important not only to consider the nutrients they need but also to help them consume them consistently in their daily lives.” He added, “I hope this event will give parents an opportunity to explore nutritional products suited to their children’s growth stages and lifestyles.”

[email protected] Jeong Sang-hee Reporter