Hancom Ramps Up Global Push for 'Nomadian,' Targets Overseas Revenue to Reach Half of Total by 2030

[Financial News] “AI employees are optimized to suit executives. The more you use an AI employee, the more it evolves to fit my work style. Rather than having a large number of employees, the aim is to have one employee optimized for maximum effectiveness.”
Hancom CEO Kim Yeon-su held Nomadian Day at Hancom Tower in Pangyo, Seongnam, Gyeonggi Province, on the 29th, and outlined the product’s competitive strengths and market penetration strategy for Nomadian, the AI workforce platform Hancom introduced as the world’s first of its kind.
Nomadian consists of a 12-member AI team, with its characters set to evolve through six levels. This sets it apart from Meta Platforms’ earlier release of a single AI assistant. The default team includes 12 AI members covering sales, marketing, customer support, contracts and recruitment, with team leader Ara assigning tasks and reviewing results. Users can also create the AI agents they need and assign them roles. People make decisions only, as “agent owners.”
Kim said, “We will launch the first cohort of the Nomadian beta with Amazon Web Services (AWS) in December this year, then release the second and third cohorts in January and February next year. We will launch the global commercial version in March.” He added, “The commercial version will be launched in global markets, including the United States and Korea.” This comes six months after the Nomadian project was unveiled last September.
Hancom is also adopting a “one team” strategy, working with four US-based partners, including AWS, to move quickly into the market. Chicago-based B2B tech agency VisualFizz will handle marketing, while AWS Advanced Tier partner ClickIT will manage 24-hour service operations. Nasdaq-listed customer experience company TaskUs will handle customer service exclusively through US-based agents at its Texas center.
Hancom Chief Technology Officer (CTO) Jihwan Jeong said, “We expect 70 to 100 services to connect with Nomadian, which we expect will enable integration with thousands of services,” adding, “Users can visually monitor the work of AI teams by job function in a 3D-rendered workplace.”
Nomadian’s monthly fee is $40 and includes document technology and other features. Functional testing is scheduled to begin next month. In addition, Hancom filed four domestic patent applications last September for core Nomadian technologies, including integrated agent status management and visualization of output handoffs. It filed two technologies that let agents select and use the APIs they need as international patent applications (PCT). It also plans to file design patent applications for its chat rooms and customer service rooms. 
Kim said, “Nomadian’s target for 2028 is 250,000 paying customers and revenue of 200 billion won by 2028,” adding, “Our initial target market is 5.21 million businesses in North America, and if we base our calculations on 500,000 users, our target profit margin is 25%.” 
Starting with its Nomadian service, Hancom aims to increase the global share of its total revenue to half by 2030. It plans to gradually grow global revenue, beginning with a target of 40% by 2028.
Kim said, “In an environment transformed by cloud and open source, we want to launch the Nomadian service with the global market as our starting point.”
Hancom’s Nomadian launch day is scheduled for November 17 at Amazon’s headquarters in Seattle, in the form of a meeting with AWS executives. At Hancom investor meetings (NDRs) held this month in New York and Chicago, one local institutional investor said, “Everyone worries that AI threatens software, but the companies that succeed are those that actually turn AI into products and monetize it,” adding, “Hancom is heading in the right direction.”

[email protected] Yeon Ji-an Reporter