Lotte Outlets to hold the year’s biggest shopping festival for Black Friday season

[Financial News] Lotte Outlets is launching a major discount campaign with the year’s biggest shopping festival for the Black Friday season.
According to industry sources on the 29th, Lotte Outlets will hold ‘Sur-Price Week’ for 10 days, from the 30th through the 8th of next month, at every Lotte Outlet location nationwide and six Lotte Mall locations. With ‘prices that are sure to surprise’ as its theme, Sur-Price Week is Lotte Outlets’ signature sale, offering a range of shopping benefits.
All product categories, including luxury, sports, kids and home goods, will take part in the event. Products from popular brands such as Nike, The North Face and Sandro will be sold at up to an additional 30% off their existing outlet prices.
A key event will be the ‘Winter Outerwear Super Sale.’ Winter apparel, including goose-down and duck-down items from major brands such as National Geographic, Discovery Expedition and Lacoste, will be offered at discounts of up to 70%.
Special deals will also be offered at individual locations. Dongbusan, Paju and Icheon, among other outlets, will host a ‘K2 Group Sale’ from the 6th through the 15th of next month, featuring K2, Eider, Nordisk and Wide Angle, with discounts of up to 60%. The Isia Polis and Buyeo locations will hold a ‘New Balance Sale: Up to 65% Off’ from the 6th through the 12th of next month.
The outlets will also feature experiential pop-up stores for visitors to enjoy while shopping. The Uiwang location will run a ‘Fall Picnic with the Teletubbies’ pop-up store through the 8th of next month. The event space will include various photo spots, such as a character photo booth, and host weekend greeting events where visitors can meet the Teletubbies characters in person.
Kim Hyun-young, head of Lotte Department Store’s Marketing Team 2, said, “We’ve prepared the year’s biggest shopping festival for the Black Friday season, when year-end shopping demand surges,” adding, “We’ve prepared a variety of events, and we look forward to strong interest from customers.”
[email protected] Jang Yu-ha Reporter