[New Book] Finance Geek Lee Jae-yong's Guide to Reading Companies Through Numbers

[Financial News] Accountant Lee Jae-yong's book, *Finance Geek Lee Jae-yong's Guide to Reading Companies Through Numbers*, shows readers how to understand financial statements in the context of a company's business structure. The author, who has appeared on YouTube channels such as Moneygraphy and Understanding, analyzes real-world cases from around 30 companies.
The book is organized around five areas: revenue, expenses, assets and liabilities, cash flow, and corporate value. Using the example of HeyDealer spending more on advertising than its revenue, it explains the relationship between costs and future revenue. It also examines the scale of assets and their profitability through SK hynix's capital investments.
The book also covers how to determine whether reported profits translate into actual cash inflows and whether risks are hidden behind growth. The author emphasizes understanding the characteristics of each industry and business rather than evaluating every company using a single metric. It also includes a “Finance Geek Dictionary” explaining unfamiliar terms and “A Word from the Finance Geek,” which sums up the key point of each case.
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