Konkuk University Professor Kim Jun-ik: “Reassurance for doctors, direct impact for nurses”

[Financial News]  A study has found that doctors and nurses experience different psychological responses and processes leading to job satisfaction when artificial intelligence technology is introduced in hospitals, pointing to the need for management strategies tailored to each profession.
Konkuk University said on the 27th that a research team led by Kim Jun-ik, a professor in its Department of Business Administration, conducted three rounds of surveys of hospital medical staff and found that positive perceptions of AI adoption lead to job satisfaction through different psychological pathways for doctors and nurses. The study was published on October 1 in the international journal Journal of Health Organization and Management, which focuses on healthcare organization and management.
The study found that the more positively doctors and nurses viewed AI adoption, the less likely both groups were to intend to leave their jobs. However, there were clear differences in how their job satisfaction increased.
For doctors, who bear direct responsibility for clinical decisions and outcomes, job satisfaction increased only when a sense of psychological safety—allowing them to use AI technology with confidence—was established, in addition to the technology’s usefulness. By contrast, for nurses, who primarily handle practical work and implementation, positive perceptions of AI adoption were more directly linked to job satisfaction.
The research team explained that the findings suggest that, even when the same AI technology is used, the people who first need an environment where they can work with confidence may differ depending on medical staff’s professional roles and scope of responsibility.
Konkuk University Professor Kim Jun-ik said, “Even with the same AI technology, the way doctors and nurses accept it and the process by which it leads to job satisfaction may differ.” He added, “Medical institutions should not approach AI adoption merely as technological innovation; they should develop differentiated organizational management strategies that take into account the professional characteristics and psychological environment of medical staff.”  

[email protected] Kim Man-gi Reporter