Jeju Development Corporation President Kim Do-young: “Jeju Samdasoo will repay consumers’ trust with consistent quality”

[Financial News]  “We will focus on communicating more concretely to consumers the value of Jeju Samdasoo, which comes from a single water source on Mount Hallasan.”
Kim Do-young, president of the Jeju Special Self-Governing Province Development Corporation (pictured), said on the 27th, “As the No. 1 brand in the domestic bottled-water market, we will earn consumers’ choice on the strength of our confidence in our quality.” Kim took office as president of Jeju Development Corporation last month. Jeju Samdasoo uses clean groundwater drawn from a single source on Mount Hallasan. Rainwater that falls on the mountain is naturally filtered as it passes through volcanic bedrock over about 31 years. Thanks to its excellent water quality, the water undergoes only minimal processing, without advanced purification treatment.
Jeju Development Corporation directly manages every stage, from drawing the water to production and inspection. The Drinking Water Research Institute, a nationally accredited drinking-water quality testing institution, conducts at least 20,000 tests a year on water quality, from raw water to finished products, using standards stricter than those required by law.
Jeju Development Corporation also protects the environment around the water source to preserve the quality of the raw water. Since 1996, it has steadily purchased nearby land and now manages an area equivalent to about 100 soccer fields. It continuously monitors changes in groundwater levels and quality through a total of 113 water-resource monitoring networks.
The taste of the water is another of Jeju Samdasoo’s key strengths. As it passes through volcanic bedrock, Jeju Samdasoo acquires natural minerals and becomes soft water with low hardness. It goes down smoothly and has a clean taste. It has also earned the top rating of three stars for nine consecutive years at the “2026 International Superior Taste Award,” organized by the International Taste Institute (ITI).
Mr. Kim said, “The role of the market leader is to keep innovating while maintaining consumer trust,” adding, “We will communicate Jeju Samdasoo’s distinctive quality and brand value to consumers and repay the trust built over many years with consistent quality.”
[email protected] Kim Seo-yeon Reporter