Hillstate wins grand prize in the construction category at the 2026 Korea SNS Awards

[Financial News] A YouTube channel for an apartment brand, featuring residents themselves talking about their club activities and creative endeavors, has been selected as the construction industry’s top social media channel.
According to Hyundai Engineering and Construction on the 27th, Hillstate received high marks for its approach to producing content featuring residents and its customer-focused communications strategy. Rather than simply sharing brand news, it has consistently released content capturing residential culture and everyday life. The company has also continued to expand opportunities for residents to participate, and is credited with building a communications framework in which it creates the brand together with its customers.
At the heart of this effort is its official YouTube channel, “Hills Casting.” True to its name, the channel “casts” residents, turning their activities and stories into videos and serving as a platform for sharing customer experiences. Its popular series “Hills Club (aka Hills Man Season 3)” visits clubs at Hillstate complexes across the country, helps them with their activities, and introduces the stories and community culture that emerge along the way. The series has resonated with viewers by capturing residents’ real hobbies and experiences, as well as interactions among neighbors, just as they are, rather than relying on elaborate production or celebrity appearances. The analysis is that expanding interest in neighbors’ stories and community activities through content has led to increased viewership.
The flagship project “HILL's LEADER” supports customers’ dreams and challenges over an extended period. In Season 1, an audiobook was made with participants over about five months; in Season 2, an independent film was produced collaboratively over about eight months. The process of completing the film is available on the Hills Casting channel.
The Korea SNS Awards was established in 2011 to recognize companies and institutions that actively communicate with customers and to promote a healthy culture of social media use. Winners are selected based on how they operate channels such as blogs, Instagram and YouTube, through quantitative assessments, expert reviews and public voting. The Korea Social Content Promotion Association organizes the awards, with support from the Ministry of Science and ICT.
A Hyundai Engineering and Construction representative said, “This award is especially meaningful because it recognizes how sincerely we have communicated with our customers, rather than our subscriber count or viewership,” adding, “As Hillstate marks the 20th anniversary of its brand launch, we will continue to communicate with customers through content that residents participate in and create together, strengthening our value as a lifestyle-leading brand.”

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