SK Stoa targets health-management demand among people in their 40s and 50s, unveils safflower seed oil

[Financial News] SK Stoa is launching a safflower seed oil product targeting middle-aged consumers’ demand for health management ahead of the fall change of seasons.
According to industry sources on the 27th, SK Stoa will launch DaysOn’s “100% Cold-Pressed Safflower Seed Oil” on the 28th. The product was developed with people in their 40s and 50s who are highly interested in health management, as well as menopausal women, in mind, as the fall brings greater temperature swings.
Recently, interest in joint and bone health has grown among middle-aged consumers in the home-shopping industry, driving increased demand for related health products. In particular, during seasonal transitions when temperatures drop, muscles and blood vessels can contract and joint pain can worsen, making health management increasingly important.
The “100% Cold-Pressed Safflower Seed Oil” being introduced is made with organic safflower seed oil imported directly from Germany. It is made using a low-temperature cold-pressing process in which the raw material is slowly pressed at temperatures of 40°C or lower, minimizing nutrient loss during production. The company says it contains oleic acid, an unsaturated fatty acid, and lignans, a plant-based component, and does not contain sodium, cholesterol, trans fats or sugars.
To reduce rancidity caused by exposure to air, the product is packaged in individual stick pouches, each containing one serving.
SK Stoa will give customers who purchase the product during the launch broadcast four additional boxes of the product. It will also offer customers who order through its mobile app points worth up to 10% of the purchase amount.
Shin Hui-gwon, head of the Commerce Division at SK Stoa, said, “This is a premium product made with organic oil from safflower seeds, which have traditionally been regarded as precious.” He added, “In the season when cold winds blow, I hope you can conveniently look after your vitality and health in your daily life with one packet of safflower seed oil a day.”

[email protected] Jang Yu-ha Reporter