“Promoted K-chicken for Korean Food Day”... Kyochon Chicken successfully concludes 2026 Korean Food Festa

[Financial News] Kyochon F&B Co., Ltd. was the only participant from the chicken industry at an event held to mark Korean Food Day, where it offered brand experience programs and tastings of its new menu to visitors from Korea and abroad.
According to industry sources on the 27th, Kyochon F&B Co., Ltd. took part in the 2026 Korean Food Festa, held over three days from the 23rd to the 25th in the plaza area in front of Mirror Pond at the National Museum of Korea in Yongsan-gu, Seoul.
The 2026 Korean Food Festa was jointly hosted by the Ministry of Agriculture, Food and Rural Affairs and the Ministry of Foreign Affairs, and organized by the Korean Food Promotion Institute to mark the first Korean Food Day (October 24).
During the event, Kyochon F&B Co., Ltd. ran its signature brand experience program, Kyochon 1991 School, introducing Kyochon Chicken to visitors from Korea and abroad. It told participants about various sauces made using Korean agricultural products and its global business, including overseas stores, and offered hands-on activities such as brushing sauce on chicken as part of the cooking process.
The company also held a tasting event for its new Wing Combo menu. Wing Combo combines half wings, made by cutting the wing section once more at the middle, with boneless chicken in one pack, and is designed to be easy to enjoy outdoors. The company also ran interactive programs using its dedicated app and social media (SNS).
A Kyochon F&B Co., Ltd. representative said, “It is meaningful to take part in an event promoting the value of Korean cuisine as a leading K-chicken brand and introduce the taste and appeal of Kyochon Chicken.” The representative added, “We will continue working to spread the value of our brand through differentiated experiential content, including Kyochon 1991 School.”


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