‘Chunsik Badge’ to help neighbors weather winter... Design vote begins on the 28th

[Financial News] A ‘Chunsik Badge’ will be made to help older adults living alone and single-parent families get through the winter. Consumers will vote on the design, and all sales proceeds will go toward supporting neighbors in need.
On the 27th, Community Chest of Korea said it would hold a badge design vote with Kakao Makers, Kakao Corp.’s social-value commerce platform, from the 28th through November 3. The collaboration, which has continued annually since 2021, is now in its sixth year.
The badge will feature a Christmas theme combining Kakao Friends character Chunsik with the Community Chest of Korea emblem. The one design that receives the most votes out of three candidates will be made into a product.
The three red berries in the Community Chest of Korea emblem represent oneself, one’s family, and one’s neighbors. The stem that brings them together represents the goal of building a society where people live together.
All proceeds from this year’s badge sales will be used to provide rice to older adults living alone and single-parent families. Kakao Makers will also donate winter items in kind, including blankets and fleece-lined clothing that it made itself.
In previous years, proceeds from the collaborative badges have gone to neighbors in need. In the first year, 2021, 874 heating mats were delivered to a low-income neighborhood with tiny single-room dwellings, and rice was provided to grandparent-grandchild households in 2022.
In 2023, 131 laptops were provided to young adults preparing to live independently, and in 2024, 200 laptops were given to young carers. Last year, 156 laptops were delivered to young adults preparing to live independently. A total of 487 laptops have been provided over the past three years.
The badge selected by popular vote will be sold in a limited run of 10,000 from December 7 to 20. The design vote and product purchases are available through Kakao Makers.

[email protected] Jang In-seo Reporter