Lexus Korea to Offer Free Golf Lessons at Gallery Plaza on Yeongjong Island

[Financial News] Lexus Korea will offer gallery visitors free beginner golf lessons at a four-day KPGA Tour event. For Lexus owners, it will provide a viewing program that lets them walk 18 holes with a players’ group, a lounge reserved for owners at the 18th hole, and dedicated parking and shuttle service. Now in its third edition, the tournament will also feature electrified vehicles and a trophy created in collaboration with a craft artist, giving golf fans a chance to enjoy hands-on activities and brand exhibits together.
On the 27th, Lexus Korea announced that it will offer gallery experiences and owner-only viewing programs at the 2026 Lexus Masters (LEXUS MASTERS), a Korea Professional Golfers’ Association (KPGA) Tour event to be held from the 29th through November 1 at Club72 Ocean Course on Yeongjong Island, Incheon. This year’s tournament theme is “Passion and Cheers.”
The Gallery Plaza at the tournament venue will host activities for golf fans and families. Free beginner golf lessons, where professional coaches will teach basic techniques and practical tips, will be offered twice per round in 40-minute sessions, separately for general spectators and Lexus owners. Visitors can also try mini putting, a golf simulator and the driving simulator in the TGR Zone. Food trucks will be on site as well.
The “Lexus Zone” in Gallery Plaza will display electrified vehicles, including a battery-electric version of the all-new ES. Official Lexus merchandise, Lexus Young Farmers products and crafts by Lexus Creative Masters artists will also be on display and for sale.
The winner’s trophy will be displayed in the clubhouse. Since the first tournament, Lexus has collaborated with Creative Masters artists to create a new trophy each year. This year, it worked with Jiwoo Lee, winner of the Lexus Creative Masters Award 2026, using the artist’s white porcelain lighting piece “Light Over Time.”
The 9th hole will be run as the “Passion and Cheers” hole, where players and spectators share the excitement. Visitors can watch players up close from the “Masters Lounge,” while the “High-Five Zone” gives players and spectators a chance to exchange high-fives. This year, the tournament will hold its first “Best Dressed” event, selecting the standout among players competing in distinctive outfits.
There are also programs for Lexus owners. Participants in the “Honorary Observer” program can walk 18 holes inside the ropes with a players’ group and watch their shots and course strategy up close. Dedicated parking and shuttle service are also available for owners. A “Lexus Lounge” reserved for owners will be set up in front of the 18th green, where they can watch the final-hole action that will decide the winner. Catering and beverages from the multi-purpose cultural space CONNECT TO will be provided.
Lexus Korea President Manabu Konyama said, “This tournament is a place where the players’ passionate play and the spectators’ cheers come together, and it will continue to bring golf fans new enjoyment and memories.”
[email protected] Kim Dong-chan Reporter