EFETE ad tops 50 million YouTube views, more than double last year's figure

[Financial News] An apartment ad for HL D&I Halla Corporation starring actor Yim Si-wan has been viewed more than 50 million times on YouTube.
HL D&I Halla Corporation said on the 26th that its 2026 advertising campaign for residential brand EFETE had recorded 50.19 million YouTube views as of the 19th. Since July, the company has been running ads on major online and offline media, including terrestrial and cable TV, featuring Yim Si-wan as the brand’s exclusive model and promoting “You have to live in EFETE” as its core concept.
HL D&I Halla Corporation is continuing to upgrade its housing technologies, including AI-based smart-home services, to strengthen the competitiveness of its offerings. It has also expanded its supply base, focusing on Seoul and the capital region, including Mapo in Seoul and Yongin and Icheon in Gyeonggi Province. On the 16th, it opened a model home and began sales for Sinbunpyeong EFETE The Way City, located in southern Cheongju, North Chungcheong Province. The complex is being built on Block A2 of the Sinbunpyeong Urban Development District and will comprise 10 buildings, with two basement levels and 29 above-ground floors, and 992 homes. All units are being offered for general sale. Next month, the company is set to launch sales for Gyeonghuigung EFETE, a redevelopment project in Donuimun 2 District, Jongno District, Seoul.
A spokesperson for HL D&I Halla Corporation said, “We plan to continue introducing differentiated residential products unique to EFETE while expanding communication with customers through a range of marketing activities.”

[email protected] Jeong Gyeong-su Reporter