“Targeting 100 stores by 2027” ... Premium ice cream brand Benson joins OURHOME and enters the franchise business

[Financial News] Premium ice cream brand Benson is joining OURHOME to gain access to its logistics and food service infrastructure and will step up its entry into the franchise business next year, with plans to expand to 100 stores by 2027.
Premium ice cream brand Benson is joining OURHOME to gain access to its logistics and food service infrastructure and will step up its entry into the franchise business next year.
According to industry sources on the 26th, Veruscoop Creamery, the operator of Benson, has joined OURHOME and recently completed its franchise business registration with the Korea Fair Trade Commission.
This move into franchising marks the start of Benson’s full-scale brand expansion since its launch last year. OURHOME’s integration is an example of collaboration and synergy among affiliates in the group’s Life division following the launch of its holding company, Hanwha M&S. The company plans to become a leading ice cream brand in Korea by leveraging synergies with OURHOME, which has nationwide infrastructure and expertise in food manufacturing.
Veruscoop Creamery is beginning to recruit franchisees, aiming to open a total of 100 stores by 2027, split evenly between 50 company-operated and 50 franchised locations.
OURHOME’s infrastructure will underpin the logistics system, which is key to nationwide expansion. Given that ice cream must be kept at an appropriate temperature, the company plans to build a tailored frozen-delivery system and ensure a stable supply of products to franchise stores nationwide.
The company is also expanding its sales channels. It is considering ways to broaden its points of sale through OURHOME-operated concession locations at airports, shopping complexes and highway rest stops, as well as through group catering and food-ingredient distribution channels.
A Veruscoop Creamery representative said, “This move into the franchise business and our joining OURHOME are strategic moves aimed at taking Benson to the next level.”


[email protected] Park Kyung-ho Reporter