Jeep names Wrangler owner and actress Seol In-ah as brand ambassador ... “Brand activities planned for the next year”

[Financial News] Jeep has selected actress Seol In-ah as its brand ambassador. The company plans to collaborate with her over the next year, believing that her positive energy and challenging spirit align with the brand’s spirit of freedom and adventure.
Jeep said on the 26th that it had signed an ambassador agreement with Seol In-ah and would begin a full-scale collaboration. Seol In-ah is an owner who bought and has driven a Wrangler Sahara 4xe since 2023, and reportedly bought a new white Wrangler Sahara in connection with this activity.
Seol In-ah will take part in Jeep’s official social media channels, online and offline campaigns, customer events, and other activities. She will share the features of the Wrangler she has driven herself and how she uses it in her daily life, helping promote Jeep’s free-spirited and adventurous lifestyle.
Seol In-ah has appeared in dramas including “Twinkling Watermelon” and “Oh My Ghost Clients,” and appeared in every season of the variety show “Iron Girls,” showcasing her athletic ability and spirit of challenge. In tvN’s drama “My Guilty Human,” which premiered on the 19th, she plays a character disguised as a male executive assistant.
Seol In-ah said, “The excitement I felt when I first met the Wrangler is still vivid. It’s especially meaningful and exciting to become an ambassador for a brand I’ve always loved and enjoyed.” She added, “Since I’ve driven a Jeep myself and shared so many moments with it, I think I can convey the unique appeal that only Jeep has with more authenticity than anyone else.”
CEO Bang Sil said, “Actress Seol In-ah embodies the values Jeep stands for, with her healthy energy, spirit of challenge, and unpretentious charm. As an actual owner who has experienced the Wrangler firsthand and an actress who enjoys a free-spirited lifestyle, we expect her to make the Wrangler’s appeal more relatable, especially to female customers.”
Bang added, “Through our collaboration with Seol In-ah, we will build broader affinity for Jeep’s free-spirited and adventurous lifestyle and expand the brand’s reach to new customer segments.”
Jeep has also prepared benefits for new customers. The first 20 people to buy a white Wrangler Sahara will receive a purchase incentive of 1 million won. They will also receive a 1:18-scale Wrangler die-cast model bearing Seol In-ah’s handwritten signature.
Jeep has selected owners who are passionate about the brand to serve as ambassadors. The first was singer and actor Rain (Jung Ji-hoon), a Gladiator owner, and the second was actress Kim Sung-ryung, who owned a Grand Cherokee first brought to Korea in the 1990s. Last year, actor Kang Ha-neul, a Wrangler owner, joined the ambassador roster, and now Seol In-ah has joined the list.
[email protected] Kim Dong-chan Reporter